Abul Hussain

GDPR: The good, the bad, the ugly and how to be prepared!

Note: These are just my random thoughts at this hour, ignore the typos and the grammar! Most of you who are in the marketing profession, are probably running scared of one acronym right now: G.D.P.R! That is the General Data Protection Regulations that come into force in May 2018. Note: I am writing the ramblings fromWhat …

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Medium Cross Post – The Only Way Is Digital

Originally posted on Medium by Abul Hussain: Having worked with various sized businesses over the last eight years, the greatest opportunity for growth has always been presented on the digital front. Whilst many baby boomer business owners are struggling to understand the new digital economy, those who are saavy enough to embrace it have been …

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All Is Fair in Love, War & Marketing!

For decades we have seen a kind of Omerta followed by the advertising departments of large corporations. They never directly & openly targeted their rivals in advertising campaigns. It was a breach of an unspoken protocol for a company to openly fire shots at its rivals. When Sir Richard Branson smashed a Coca Cola billboard on Fifth Avenue in 1998, it sent shock …

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