For decades we have seen a kind of Omerta followed by the advertising departments of large corporations. They never directly & openly targeted their rivals in advertising campaigns. It was a breach of an unspoken protocol for a company to openly fire shots at its rivals. When Sir Richard Branson smashed a Coca Cola billboard on Fifth Avenue in 1998, it sent shock …
I’ve got a confession to make. I haven’t blogged in about 1 1/2 years! I suppose I have been rather lazy and too focused on making other people rich 🙂 Well in 2015, things are going to change. The focus is going to come back on resurrecting my personal brand, in alignment with my personal …
Ok I’ve just redesigned by website for the nth time! My goal here is to become more simplistic, as I think that is the way forward. The Internet is getting more and more cluttered! More people are getting distracted and switching off. That’s why I’m going back to the basics. So let me know what …