Hey, this is Abul Hussain and today I want to talk to you about the power of YouTube ads.
I believe YouTube is an untapped gold mine because you have everyone running around looking at Google and Facebook Ads and that has left t YouTube open to clever marketers, who are paying pennies and cents to get clicks to their clients’ websites.
I stumbled upon the power of YouTube advertising a couple of years ago, when I was looking to learn French.
YouTube is the second largest search engine in the world, as well as being the largest TV station.
I started watching videos about learning French and got served ads from the Rosetta Stone and quite a few other providers of language courses.
I am sure you have seen contextual ads on YouTube videos based on a particular topic that you have looked up on the platform.
I think that is where the power of YouTube lies because on one end of spectrum you have Google Ads, where commercial intent of the people searching certain keywords is very high.
These people are looking to buy, they are red hot, they are ready to go and often have credit card in hand.
On the other side of the spectrum, you have Facebook Ads where you are creating interest at the top end of the funnel and trying to convert them into impulse buyers.
The beauty of YouTube is that there is no second guessing when it comes to targeting the right audience.
If someone is watching videos around a certain topic, then they may have a problem and if you can produce a video either for yourself or for your client, and you address that problem, then you have a very high chance that they will click through to the website.
If you have a good funnel setup and capture and nurture the lead over the coming days and weeks, you are likely to see incredible results at a much lower cost per acquisition than Facebook or Google Ads.