Month: September 2017
GDPR: The good, the bad, the ugly and how to be prepared!
Note: These are just my random thoughts at this hour, ignore the typos and the grammar! Most of you who are in the marketing profession, are probably running scared of one acronym right now: G.D.P.R! That is the General Data Protection Regulations that come into force in May 2018. Now, I am not going to delve …
GDPR: The good, the bad, the ugly and how to be prepared! Read More »
The most important digital metric
If you are a seasoned digital professional, you probably have a whole array of dashboards that you compile for your clients and bosses. From the Page Views to the Bounce Rate, the different dimensions of data often appear to be endless, and dare I say, sometimes meaningless! I mean, what metric is really worth reporting …