https://www.youtube.com/watch?v=G82jPM2uon0 Today I want to talk to you about how you can sell to prospective clients without selling. The strategy is quite straightforward and that is you lead with a free audit of some sort as your front-end offer, as part of your prospecting. This is no different to garages that provide a free vehicle …
https://www.youtube.com/watch?v=1yFXP0TjBAs Today, I want to talk to you about the power of targeting and working with a single niche. This is very important, and I really hope that you pay attention because I see a lot of start-up social media marketing, digital marketing agency owners make this mistake. They might have done a $50 course, …
https://www.youtube.com/watch?v=KmVALGpwc98 Today, I want to talk to you about why you should be a doctor. You know there is a very simple reason for this, so let me come to that very quickly… When you are feeling ill, you call up your local clinic to book an appointment. You go in and start describing your …
https://www.youtube.com/watch?v=91ViYDMMTLg Today I want to talk to you about why I believe you should always be selling. The key reason for that is if you are running an agency, you often need a constant flow of new leads to speak to, to convert into clients. Now unless you are doing prospecting on a regular basis …
https://www.youtube.com/watch?v=iAGCZdqJunU Hello! Today I want to talk to you using a law of influence that salespeople often miss and it is something that has been taught by Dr Robert Cialdini in one of his influence books – the Law of Reciprocation. What the Law of Reciprocation teaches us is that when someone does something nice …
https://www.youtube.com/watch?v=pFwRvSkRK9g Abul Hussain here and today I want to talk to you about the importance of following the money. What I mean by that – and again I will use my story here – is that when I first started in the digital marketing space about twelve years ago now, I was reaching out to …
https://www.youtube.com/watch?v=igbnfhSUXo4 Today, I want to speak about why I believe you can sell to clients even when you’re starting out fresh and have no case studies or testimonials. In my experience the people who exude confidence and can demonstrate their expertise in a conversation, build a much better rapport with prospective clients than someone who …